The Chrysler Museum of Art signage system is designed to be visible but discrete, giving you only what you need just when you need it at key points throughout the museum's circulation and public spaces. The system is designed to be modular with the building outline on a "Chrysler blue" square keying you in that this is wayfinding information. Program areas are clearly differentiated from visitor services in a panel color change.
Several changeable and movable orientation and information signs were created for presenting currently running programs and to guide the visitor to gallery destinations. The signs are light enough to move easily giving the museum staff the flexibility they need to relocate signage from public spaces during special events. A series of visitor comment stations were also designed and placed throughout the museum where visitors can leave comments and respond to questions posted by the museum staff.
Donor signage throughout the building was also designed to be discrete, supporting the system rather than standing out as decorative or sculptural objects.
The end result is an elegant and efficient system that you only see when you need it.
A system that is mostly out of the way, but that extends the Chrysler branding in a way that is distinct from interpretive information. Our project manager Jillian Columbus worked closely with museum staff to select final locations where the freshly installed signs would not become a blaring new presence in and around the building's public spaces.
Here are a few of the signs as installed.
Head down to the museum and let us know how you think the system works.